Go to Hachette Book Group home

Search

Site Preferences

Show prices in:

By clicking “Accept,” you agree to the use of cookies and similar technologies on your device as set forth in our Cookie Policy and our Privacy Policy. Please note that certain cookies are essential for this website to function properly and do not require user consent to be deployed.

The Generation Myth

Why When You're Born Matters Less Than You Think

The Generation Myth Open the full-size image

Contributors

By Bobby Duffy

Formats and Prices

Price

$17.99

Price

$22.99 CAD

Format

Format:

  1. ebook $17.99 $22.99 CAD
  2. Hardcover $30.00 $38.00 CAD

Also available from:

Millennials, Baby Boomers, Gen Z—we like to define people by when they were born, but an acclaimed social researcher explains why we shouldn't.

Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true?

Bobby Duffy has spent years studying generational distinctions. In The Generation Myth, he argues that our generational identities are not fixed but fluid, reforming throughout our lives. Based on an analysis of what over three million people really think about homeownership, sex, well-being, and more, Duffy offers a new model for understanding how generations form, how they shape societies, and why generational differences aren’t as sharp as we think.

The Generation Myth is a vital rejoinder to alarmist worries about generational warfare and social decline. The kids are all right, it turns out. Their parents are too. 

Genre:

On Sale
Nov 9, 2021
Page Count
288 pages
Publisher
Basic Books
ISBN-13
9781541620308

You May Also Like

The Chaos Machine
The Chaos Machine $21.99 $28.99 CAD
The Nowhere Office
The Nowhere Office $27.00 $34.00 CAD
Talking to Strangers
Talking to Strangers $21.99 $28.99 CAD
Toxic Inequality
Toxic Inequality $30.00 $38.00 CAD
The Watchman's Rattle
The Watchman's Rattle $15.99 $21.99 CAD

Bobby Duffy

About the Author

Bobby Duffy, one of the UK’s most respected social researchers, is professor of public policy and director of the Policy Institute at King’s College London. Duffy previously directed public affairs and global research at Ipsos MORI and the Ipsos Social Research Institute, which, among other initiatives, ran the world’s largest study of public perception. He is the author of The Perils of Perception, which sold over 30,000 copies in the UK, and which we published as Why We’re Wrong About Nearly Everything in the US. His research has been covered by the Washington Post, Economist, Financial Times, Quartz, NBC, BBC, and elsewhere. He lives in London.

Learn more about this author