Go to Hachette Book Group home

Search

Site Preferences

Show prices in:

By clicking “Accept,” you agree to the use of cookies and similar technologies on your device as set forth in our Cookie Policy and our Privacy Policy. Please note that certain cookies are essential for this website to function properly and do not require user consent to be deployed.

The Crux

How Leaders Become Strategists

The Crux Open the full-size image

Contributors

By Richard P. Rumelt

Read by Richard P. Rumelt

Read by Charles Constant

Formats and Prices

Price

$27.99

Format

Format:

  1. Audiobook Download (Unabridged) $27.99
  2. ebook $18.99 $24.99 CAD
  3. Hardcover $32.00 $42.00 CAD

Also available from:

The paradigm-busting theory for doing strategy.

What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it. 

Rumelt defines the essence of the strategist’s skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk’s core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX’s rockets enabled them to be used again—radically reducing the cost of putting a pound in orbit. Musk’s strategy was not based on how value is created or how to position SpaceX in its industry. It was a design foraction, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough.

Genre:

On Sale
May 3, 2022
Publisher
Hachette Audio
ISBN-13
9781668605004

You May Also Like

The Interaction Field
The Interaction Field $28.00 $35.00 CAD
Pivot to the Future
Pivot to the Future $28.00 $36.50 CAD
Leap
Leap $29.00 $37.00 CAD
Unsafe Thinking
Unsafe Thinking $36.00 $46.00 CAD
The Signals Are Talking
The Signals Are Talking $19.99 $25.99 CAD

Richard P. Rumelt

About the Author

Richard P. Rumelt is one of the world’s most influential thinkers on strategy and management. McKinsey Quarterly described him as “strategy’s strategist” and “a giant in the field of strategy”. He is the author of Good Strategy/Bad Strategy: The Difference and Why It Matters,” reviewed by the Financial Times as “the most interesting business book of 2011” and by Strategy + Business as “the year’s best and most original addition to the strategy bookshelf.” Dr. Rumelt received his doctoral degree from Harvard Business School and is Professor Emeritus at the UCLA Anderson School of Management where he held the Kunin Chair. Learn More: https://thecruxbook.com

Learn more about this author